Media2win creates dynamic search campaign for MSN India

-
Contextual advertising took an interesting turn with online creative agency Media2win creating a dynamic search campaign for MSN India, touted as the first of its kind in India. The campaign is currently running on Google search.

When one searches for keywords like Cricket, Cricket Score or Champions Trophy on Google, then on a match day the sponsored ad of MSN India shows the Live score of the match. When clicked, it lands on the Cricket score page of MSN India.

As against the static contextual advertisements, the ad campaign of MSN India gets dynamically created and hosted on Google the moment content on the site gets updated. This provides an instant answer to the search query of the user.

“The challenge in Search Engine Marketing (SEM) is to ensure that the searched keyword delivers a compelling creative and points to the right page that provides an answer to the user’s query. We translated this requirement by developing a tool that automatically generates keywords, writes and publishes the creative the moment content on the site updates. This ensures an immediate connect to the search keyword and will drive quality audience to www.msn.co.in,” said Venkata Ramana, Search Head, Media2win.

Krishna Kumar, CEO, Media2win, said, “We have always believed in providing innovative solutions to our clients’ marketing needs. We have done that with our creative work, but this time around we have used technology. MSN India (www.msn.co.in) is a dynamic website that updates every few minutes and in certain sections like Live cricket, every few seconds. This exercise is just one step in demonstrating the power of www.msn.co.in as a destination to all user requirements.”

But isn’t the cost per user acquisition through SEM for a content driven site like MSN India high? “We are worried about the cost factor,” admitted Krishna Prasad, Head of Programming, MSN India. “We are riding at the edge of innovation. Every innovation has a cost attached to it. We want to let our users know that we have unique and exhaustive content,” he added. MSN India recently changed its look and this new campaign is part of its approach to communicate the new look and features of the website to the Indian online community.

So, will it run only during the cricket season? “No, it will run forever and we will put it on all possible platforms. We will apply some other innovation to attract users during the non-cricketing season,” Prasad said.

Source: exchange4media News Service

Comments

Post a Comment

Popular posts from this blog

Bhima's son Gadotkach like skeleton found

-
Image
Is it Real or Not? - Find out below after reading this Hoax News.... Recent exploration activity 1n the northern region of India uncovered a skeletal remains of a human of phenomenal size. This region of the indian desert is called the Empty Quarter. See the photo and note the size of the two men standing in the picture in comparison to the size of the skeleton!! A very small article on this was published in Times Of India- Mumbai edition on 22-Apr-2004. The discovey was made by National Geographic Team (India Division) the support from the indian Army since the area comes under the jurisdiction of the Army. The exploration team also found tablets vdth inscriptions that stated that our Gods of Indian mythologicalyore, Brahma", had created people of phenomenal size the like of which He has not created since. They were very tall, big, and very powedul, such that they could put their arms around a tree trunk and uproot it. They were created to bring order among us since we were
Read more

Chris Benoit and his family were found dead in their home

-
Image
Too many pro wrestlers dying young ATLANTA (AP) -- Everything is planned. The high-flying moves. The outlandish story lines. The crackpot characters. One thing isn't in the script: the staggering number of pro wrestlers who die young. Chris Benoit was the latest, taking his own life at age 40 after killing his wife and son in a grisly case that might be the blackest eye yet for the pseudo-sport already ridiculed as nothing more than comic books come to life, a cult-like outlet for testosterone-raging' young males to cheer on their freakishly bulked-up heroes. But the tenacious, grim-faced grappler known as the "Canadian Crippler" was hardly alone in heading to an early grave. The very same weekend Benoit killed his family, the body of old tag-team partner Biff Wellington (real name: Shayne Bower) was found in his bed, dead at 42. A couple of weeks ago, former women's champion "Sensational" Sherri Martel passed away at her mother's home in Alabama. Sh
Read more

Biranchi Moharana Slapped Greg Chappel

-
Image
Team India coach Greg Chappell was attacked by a member of the so-called “Kalinga Sena” at Bhubaneswar airport on Monday. Chappell escaped unhurt. The superintendent of police of Bhubaneswar, Mr Amitabh Thakur, said some members of the outfit had assembled outside the airport to “highlight the issue that no player from Orissa has been selected for the national team.” One of them turned violent. The Indian team flew into Bhubaneswar on Monday afternoon ahead of the second ODI against the West Indies, to be played at Cuttack on January 24. As the players and support staff came out to catch the team bus, a fanatic forced himself through the secu rity barricade and “stumbled on” Chappell. Orissa Cricket Association council member Kamalanath Pande, who was an eyewitness, said the attacker was seen “trying to take a knock at Chappell.” But the latter “showed quick reflexes, and ducked.” The police came to Chappell’s rescue almost immediately, and the attacker was caught and taken into custo
Read more