Marketing your blog
Have a blog? Where are the readers? Touched a raw nerve, right? Don’t fret it’s not tough to get them, if you follow these rules The 4Ps of blog marketing - BY AJAY JAIN Setting up a blog is as easy as it gets getting traffic is another proposition altogether. Yes, blogs by their very nature are supposed to be search engine optimization ready but there is a catch: Your blog needs to break free from the millions of blogs jostling with each other for attention. And there is no magic wand to do this for you. You could, however, seek out Philip Kotler for some inspiration his 4Ps of marketing can work for your blog, too without spending a dime or morphing into a nerd. Product No matter how sleek a car, it is of no use if it does not run. The same goes for your blog unless you want to attract only monkeys, no one will care to read about the bowl of nuts you enjoy sitting under a tree. Content is everything; this is your product and the first P. “Start by asking why you are writing a blo...