Adobe to Show off Media Player to Broadcasters
It's the company's first desktop media player. Juan Carlos Perez, IDG News Service Adobe Systems has developed its first desktop media player and plans to give the industry an early peek at it at the National Association of Broadcasters trade show in Las Vegas this week. The company is already a major player in the exploding market for online video with its ubiquitous Flash player and accompanying authoring and streaming products. Adobe hopes to extends its presence with Adobe Media Player: a desktop application that will let content owners embed ads in clips that users can play back offline. The ability to let consumers "download and carry" ad-supported videos and play them back offline makes the product an important one for media companies, which already use Flash to distribute 80 percent to 90 percent of their content, an analyst said. "It provides a way to share media and make money, which until now has been a scary proposition for most media companies,"