Tattered jeans earn big bucks for Sri Lanka
In the industrial town of Avissawella, east of the capital Colombo, it takes workers around 13 minutes to cut and sew basic five pocket denims. They then spend another four days torturing the pants by dying, bleaching, and sand papering them to get a "distressed" look.
"Each garment is dyed or dipped around 16 and sometimes as many as 30 times to achieve the proper torn, tattered look," .
"We earn more money by making denims look dirty and torn, the classic clean look doesn't bring us much," Mr Kumarasiri said. Basic denim jeans cost around $6 to make, but the shabbier "premium" ones cost twice as much, he added.
"In many ways, premium denims are replacing the little black dress as the wear anywhere fashion staple," he said.