Thursday, July 03, 2008

Does Social Media Influence Purchase Decision?

Welcome to our Does Social Media Influence Purchase Decision?.


I am trying to study the 'Influence of Social Media in Purchase Decision' or 'Does Social Media influence Purchase Decisions'? Social Media can take many different forms, including Internet forums, message boards, weblogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowd sourcing, and voice over IP, to name a few.

Example: Let's say you are planning to purchase a new mobile phone. You would go online and read reviews by experts or users who have used the phone before you make up your mind? I am trying to study this influence of Social Media in Purchase Decisions.

This questionnaire should not take you more than 10 minutes and 43 seconds to fill. I value your time and appreciate your help in filling up the questionnaire. Click here

For any suggestions or clarifications, please feel free to reach me on or +91.98661.28786.

Thanks and regards,

Hasan Mirza

IIM - Indian Institute of Management, Indore.

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